Ganga Ki Saugandh is an initiative that started six years back by ABP News, is aimed to generate awareness towards making the river Ganga clean. As a part of this initiative, ABP News collects the water sample from the five key points – Patna, Varanasi, Kanpur, Allahabad and Haridwar – on the route of river Ganga. The results from these collected samples are shown and a progress is mapped vis-à-vis previous years. A special five day programming by ABP News showcases the current status of the river and the efforts made by the government. As the culmination of these episodes, an on-ground debate is held and the direct stakeholders – the government and the research bodies – are involved. A report is released and is handed over to the officials for further action
मैं, गंगा की सौगंध लेता हूँ
कि मैं इसकी स्वच्छता और निर्मलता लौटा के रहूँगा.
मैं यह दृढ़ निश्चय करता हूँ
कि मैं गंगा के जल की पवित्रता को इतिहास नहीं बनने दूँगा